MEET

EXPLORE THE WORK

We’re an agile team with bold ideas — grounded in curiosity, collaboration, and purpose. We think outside the box and challenge the status quo to craft content and campaigns that connect across cultures.
We embrace difference, welcome challenges, and stay focused on what matters: helping your brand grow — wherever you are, and wherever you’re going.

OUR EXECUTIVE THINKERS

Nicole

Srougi

Founder & Chief Strategy Thinker

With over 22 years in the advertising world, Nicole is the force behind The Hybrid Thinkers. Known for her sharp intuition and bold thinking, she turns complexity into clarity, crafting strategies that don’t just communicate, but connect.
She’s led integrated campaigns, built brands from the ground up, and guided clients across diverse markets to uncover their voice and amplify their impact. Nicole blends business acumen with a deep love for creativity, design, and culture, ensuring every idea is as strategic as it is striking.
As the founder, she leads the agency with vision bringing together a collective of thinkers, makers, and challengers to deliver bold, meaningful work. Her secret? A collaborative spirit and a restless curiosity, always chasing fresh perspectives and better answers.

The next big idea starts with a conversation. Let’s talk.

Nataly

Majdalani

Lead Creative Thinker

With over 15 years of crafting visual magic across diverse markets, Nataly turns strategy into art. A multidisciplinary creative with a fearless streak and a lifelong Beatles obsession, she’s led bold, award-winning campaigns for multinational and local brands.
She adapts her style to the story, merging insight with imagination, always pushing for the unexpected. Her fuel? Sarcasm, 70s fonts, and pop art energy. Nataly sees the world in color and cracks the brief with wit, never settling for cliché.
As the creative lead of the agency, she drives the vision, mentors the team, and makes sure every idea hits with purpose.
When she's not leading creative teams, you’ll find her painting, experimenting with digital art, or explaining why Warhol was basically the original influencer.

Have a wild idea or an impossible brief? Let’s create something unexpected, together.

Adriana

Lebbos

Creative Copy Thinker

Adriana is a creative copywriter and columnist with more than 16 years of experience shaping the voices of multinational brands. She has a gift for finding the right words, the right tone, and the right rhythm to connect meaningfully with audiences.
With a background in communication arts, Adriana moves easily between strategy and storytelling, crafting copy that is clear, compelling, and memorable. Beyond her work with brands, she has published three books in French (PhilosoFILLE, 1.2.toi.soleil, and Panne des Sens), each reflecting her sharp perspective and creative spirit.
For Adriana, words aren’t just tools. They’re bridges.

Ready to find the right ones for your brand? Let’s write the story together.

Lara

Samaha

Lead Design Thinker

As a Senior Art Director with 15+ years in top agencies, Lara has launched brands, campaigns, and stories that stick. A graphic design enthusiast and typography devotee, she brings clarity and craft to every visual challenge.
She thrives where strategy meets creativity, whether building brand identities, shaping campaigns, or elevating visual storytelling. Her work is all about design that’s smart, refined, and memorable.
Beyond the studio, Lara finds inspiration in chasing travel adventures, exploring art in all its forms, and curating music playlists. This is the fuel that keeps the ideas fresh.

Have a vision to bring to life? Let’s design something unforgettable, together.

OUR THINKERS WORK

Our experience runs deep — shaped by the collective talent and past journeys of our hybrid thinkers. Let’s connect for a one-on-one walkthrough and show you the full picture.