The Think Space

AI in Communications: Promise, Pitfalls, and What Brands Should Know

Artificial intelligence is no longer a distant buzzword it’s here, reshaping how we think, create, and communicate.

Trends From Cannes Lions 2025: What Brands Should Take Away

Every June, Cannes Lions sets the stage for the boldest, most imaginative work inadvertising and communications.

Creating Cultural Advantage : Building Resonance in Multicultural Markets

Culture is not a side note in marketing. It is the lens through which people interpret messages, products, and even humor.